"Why not take advantage of this FREE offer and let people know that you will be a part of Australia's premier industry design event.
 This is a fantastic opportunity for all exhibitors to encourage more visitors to your stand at designEX 2007. Simply download the emailable designEX invitation and then invite as many of your clients to register, free of charge. Let your clients know your stand number, what you’ll have on display and any prizes / special offers available on your stand. Encourage clients to pre-register for designEXonline to avoid queues and prevent them paying the onsite registration fee.
Don’t miss out on the opportunity to generate the most attention at YOUR stand at designEX this year." |
 designEX is promoted to a community of design professionals via a highly visible direct marketing campaign that targets and motivates key decision makers. This includes architects, specifiers, retail buyers for furniture and homewares, as well as property managers, developers, interior designers and decorators from both residential and commercial design practice.
The visitor marketing campaign for designEX 2007 will include:
- An innovative direct marketing campaign to a qualified, national industry database developed over 19 years of exhibitions.
- Full-page colour advertising and editorial exposure in respected design-focused trade and consumer publications.
- A VIP programme initiative in which design professionals, nominated by exhibitors within the event, will be offered a range of special privileges and services to recognise and reward their position and influence.
- Inspiring and compelling attractions and special features within the exhibition that present new and innovative design approaches, generating publicity and national media interest.
- A prestigious and informative seminar series featuring high profile local and international speakers, covering the industries hottest topics and latest trends.
The campaign will also be supported by:
- An informative and user-friendly web site detailing seminar and exhibition details, as well as online registration.
- Email broadcasts and fax communications to visitors in the lead up to the event.
- A comprehensive public relations campaign to generate extensive publicity and media coverage.
- A high quality and detailed show catalogue, reinforcing your participation at the event as well as generating leads and enquiries, by acting as source of reference for design professionals for months after the exhibition is completed.
 2006 EEAA Awards Finalist
Best Visitor Promotional Campaign for a Trade Show: designEX
Your exhibitor manual is once again online and is now accessible here »
You should have received your username and password via an email from
If you have not yet received this email, or need your username and password resent please contact Jessica Gloor on +61 2 8923 8343 to obtain a copy.
designEX 2006 attracted 22,661 visitors over three days.
Analysis by Industry Type*:
 |
|
Business / Industry |
% |
 |
Architecture |
12.1% |
 |
Commercial Interior Design |
9.2% |
 |
Residential Interior Design |
18.5% |
 |
Curtain / Soft Furnishing Industry |
5.3% |
 |
Design - Other |
12.2% |
 |
Property Development / Project Management |
7.4% |
 |
Property Management |
0.8% |
 |
Retail |
8.6% |
 |
Engineering |
1.0% |
 |
Government Department |
0.8% |
 |
Hotel / Venue |
0.8% |
 |
Corporate |
1.0% |
 |
Shop / Office Fitting |
2.4% |
 |
Manufacturing / Wholesale |
12.2% |
 |
Lighting Design |
1.3% |
 |
Other |
6.4% |
*Some respondents chose not to answer this question. Percentages represent those who answered this question which represents 75% of the sample.
Analysis by Job Title*:
*Some respondents chose not to answer this question. Percentages represent those who answered this question which represents 73% of the sample.
 Actual registration statistics taken from designEX 2006 held at the Sydney Convention and Exhibition Centre. dmg world media exhibitions are subject to independent audit from the Circulations Audit Board.
- 91% of respondents rated their overall satisfaction with designEX as ‘very satisfied’ or ‘satisfied’.
- 75% of respondents agreed that designEX was a must attend event and 79% of respondents agreed that designEX had the right exhibitors for them.
- 93% of visitors were likely to make contact with an exhibitor after the exhibition.
- 76% of visitors had direct authority or influence for purchasing the types of goods seen at the exhibition, which is an increase from previous years.
- 93% of those with direct authority or influence for purchasing saw something that they were likely to buy or specify after the exhibition, 51% organised a quote or appointment at the exhibition and 16% bought or ordered something at designEX.
- 76% of respondents said that they would use the show catalogue to contact exhibitors after the exhibition, and the majority intended to keep their catalogues for nine or more months.
 *Statistics derived from exit polls at designEX 2006 by Micromex Research. All research is undertaken in accordance with IQCA standards.
“We have been exhibiting at designEX for many years now and must say that each year we look forward to repeating our presence at the following edition. This exhibition is without doubt a benchmark for the industry and now an integral part of the branding efforts of any firm that wants to make an impact in Australian design & architecture. I do believe that dmg has been instrumental in lifting the bar and challenging all exhibitors to consistently improve their presence. We look forward to a continuing association with designEX, confident that it will remain a benchmark for our industry in Australia.”
Ettore Altomare
Director & General Manager
ABET Pty Limited
“designEX / Interior Trends Market Week 2006 was a fabulous opportunity for BQ Design to exhibit our quality range of custom made soft furnishings and a perfect venue in which to launch our latest product catalogue. We met with current customers, and made many new acquaintances. BQ gained extra exposure through the innovative Fashion Café parades.”
Gerry Cousins
Marketing Co-ordinator
BQ Designs
"designEX continues to be a must-do show for Clipsal Integrated Systems, providing us with a unique opportunity to showcase our home and building automation products to our core market sectors. Added to this, we always like to bring our industrial designers and product managers to the event so they can gain valuable feedback from our customers and get a feel for future design trends from other exhibitors."
Simon Wehr
National Marketing Manager – Residential Sector
Clipsal Integrated Systems
“designEX 2006 was an excellent exhibition for Inovita. Vitra product and brand exposure to the design community resulted in many current and future specifications. Receiving the best dressed stand award at Australia’s best dressed exhibition was cream on the cake. Thanks dmg for a great show.”
Errol Aristodemou
General Manager
Inovita Vitra
“As this was a new venture for KONE, we were working on a very small budget, but I think the results have proved this was a worthwhile exercise. We gathered more than 220 contacts over three days. There was barely time to grab a photograph, as the team responded to a constant stream of visitors.”
Fred Tam
Metro Sales Consultant
KONE Elevators
“For Mermet, designEX is the ultimate exhibition to efficiently target architects and designers. The goals that we achieve when exhibiting at designEX are increasing the brand awareness, launching new products and networking. The number of leads that we get increase every year; and a large portion of these are extremely valuable.”
Ben Herrgott
Marketing Manager
Mermet
"Miele Australia has been a committed partner of designEX for the past seven years. The specific market segment designEX attracts is ideal for Miele and ensures not only the opportunity to showcase new products but to continue building brand awareness amongst our most important clients. We have already started planning our stand for next year and look forward to the numerous sales opportunities designEX provides every year.”
Simon Balzer
Senior Account Manager - Project Sales
Miele Australia
“designEX 2006 provided a wonderful opportunity to showcase our work to industry gaining the business both national and international exposure. We received an overwhelming response post-expo which made the whole experience well worth it. The organisers did an excellent job of maintaining an open dialogue with us throughout the event which is testament to them considering the enormous number of exhibitors involved with the expo.”
Samantha De Souza
Director
Saluart
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