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8 February 2007

What counts in design
Speakers and topics unveiled for premier design forum

Future trends across brand communication, commercial and eco-design and colour forecasting will be central themes at this year’s International Seminar Series, a highlight of designEX where visitors will be educated and inspired by some of the most progressive local and international design professionals.

Held in Melbourne this 19 – 21 April as a key component of designEX, Australasia’s most prestigious contemporary design and architectural forum, the International Seminar Series (sponsored by Kohler) will be broken into three components: seminars, where a host of speakers will give conference style presentations; workshops with interaction and individual engagement between the speaker and visitors; and the new (At Lunch With…) series, where visitors can dine with the biggest names in the business and debate design issues of the day in an intimate luncheon environment. A range of seminars, workshops and (At Lunch With…) series will take place daily.

“The International Seminar Series is a celebration of design innovation from commercial and residential spaces to brand communication,” said Danielle Fischer, Group Show Manager for designEX and Form & Function. “Visitors to the region’s leading design forum will engage with the who’s who in design and find the inspiration and information they need to excel in design for the years ahead.”

Keynote speech
Regarded by his peers as a leader in brand communication, London based Jonathan Sands, Chairman of Elmwood, an award-winning brand communication consultancy, will present the keynote speech, ‘New Futures – how to invent the future before it defines you.’ Sands’ presentation will provide an insight into the creative thinking tools he applies with clients to help them remain relevant and competitive by taking control of their destiny – before the future controls them. Elmwood has offices in the United Kingdom and Australia, represents some of the world’s most recognised brands such as Wal-Mart and the BBC. They are also the recipient of more than 100 awards such as The New York Festival, D&AD and the International Design Effectiveness Awards.
When: Friday 20 April, 10.30am – 11.30am
Cost: $75.00

Seminars
Continuing the theme of looking towards the future, Richard Watson, managing director of nowandnext.com, a website that documents new ideas, trends and innovations from around the world will present the seminar, ‘Fifty things that are the new black.’ In collaboration with Future Exploration Network, Watson has mapped major trends for 2007 and beyond across tencategories: society/culture; government/politics; work/business; media/communications; science/technology; food/drink; medicine/well-being; retail/leisure; transport/automotive; and financial services. Inspired by a subway map, the trends map illustrates trends in each category as well as the intersections between the trends.
When: Friday 20 April, 2.30pm – 3.30pm
Cost: $65.00

The hidden power of colour and the insight colour provides into understanding consumer behaviour will be explored in the ‘Colour Intelligence’ seminar. Presented by Annie Harper, director of Melbourne-based marketing think-tank, Idea Nation, the seminar will demonstrate how and why colour influences consumer behaviour and what designers can do to ensure consumers engage with their built environments in predetermined ways. Harper will also draw on her Master’s thesis on the power of colour to provide evidence and examples of colour’s influence on consumer decisions.
When: Saturday 21 April, 10.30am – 11.30am
Cost: $65.00

David Baggs is co-author of Australian Earth Covered Buildings, contributing editor to the second edition of ‘The Healthy House’, technical director of ‘Eco-specifier’, director of Natural Integrated Living, a consultancy specialising in sustainable development, and an architect. He will present the ‘plantscaping buildings and interiors for ecological and personal health’ seminar where the benefits of greener indoor and outdoor living environments for both planetary and personal benefit will be discovered.
When: Thursday 19 April, 12.00pm – 1.00pm.
Cost: $65.00

Presented by David King, director of EKM legal, one of Australia’s leading intellectual property law firms, the ‘counting your intellectual property assets’ seminar will provide visitors with an understanding of the different forms of intellectual property law pertinent to design, from how to apply for a licence agreement (local and international) to the resulting rights. Specific information will be shared on how to best protect intellectual property rights in China, a growing source of income for designers.
When: Saturday 21 April, 12.00pm – 1.00pm
Cost: $65.00

Additional seminars include:

• Prue Royal, director, School of Colour & Design whose seminar will debate ‘what counts in design’ (Saturday 21 April, 2.00 – 3.00pm, $65.00). Royale will also host a one and a half hour Colour Workshop on Friday 20 April 3.00 – 4.30pm ($85.00).
• Australian Hotels Association will host a panel discussion on ‘what’s hot in hospitality design’ on Friday 20 April, 12.00pm – 1.00pm, $65.00.
• Also hosting a panel discussion with leaders from the lighting industry will be the The Lighting Council, who will discuss the latest innovations and trends in commercial and residential lighting. Thursday 19 April, 2.30pm – 3.30pm, $65.00.

(At Lunch With…) series
Patio landscape and design will be central to celebrity gardener Jamie Durie’s presentation, as part of designEX’s new (At Lunch With…) series. Participants will dine with Durie in an intimate luncheon setting for two hours as he discusses the latest trends and forecasts in outdoor living, demonstrating how designers can merge the indoors with the outdoors to create modern living spaces. Durie will refer to projects undertaken by his landscape design firm, Patio, and invite participants to discuss their own projects and ideas in what will be a not to be missed interactive highlight of the International Seminar Series! Presented by Home Beautiful.
When: Friday 20 April, 12.00pm – 2.00pm
Cost: $95.00 (including a two course lunch and beverages)

Workshops
Visitors are encouraged to bring samples of their work to the ‘effective brand communication – the importance of writing in effective design’ workshop. Led by Joe Rogers, managing director of Elmwood Australia, the workshop will enable visitors to critically analyse the effectiveness of the current brand communication and be taught how to execute language alongside visual design to improve the flow of communication between product and consumer. Rogers many years of experience at Elmwood specialising in the use of language for effective brand communication for clients such as Coles Group, Nike and the National Gallery of Victoria will be shared with visitors in what will be an interactive and informative addition to the International Seminar Series.
When: Thursday 19 April, 3.00 – 4.30pm
Cost: $85.00

Aimed specifically at interior and furniture designers is the ‘HeadStart’ workshop, an initiative of the Design for Sustainability Partnership (DfS). HeadStart will focus on integrating sustainable principles within the design process based on the Rapid Assessment Tool (RAT) developed by the Centre for Design at RMIT. Taught by Nicholas Johns, a research consultant at the Centre for Design at RMIT, specialising in sustainable product development, participants will gain insight into the current sustainable trends within the industry as well as participating in a practical design exercise by applying the RAT methodology. The workshop is presented by the DfS Partnership comprising of Sustainability Victoria, Design Institute of Australia, Centre for Design at RMIT and Product Ecology, and presented by Interaceflor.
When: Saturday 21 April, 3.00pm – 4.00pm
Cost: $85.00

Panel discussion
Ewan McEoin, Creative director and co-editor of the melbourne design guide 2006, board member of Melbourne Museum design advisory and the 2006 State of Design will facilitate the panel discussion ‘What Counts? What’s important in design?’ with particular attention paid to the role design plays in retail environments at a micro and macro level.

The panel will consist of three experts at the forefront of some of the world’s leading retail brands: Jonathan Sands, Chair man of Elmwood, an award-winning design consultancy boasting clients such as Asda (supermarkets), Boots (pharmaceuticals), Comet (electrical goods), Paul Bonnici, director of marketing and creative for Australia’s largest department store, Myer; and Frank Alvarez, principal designer – concepts for Westfield Group Australia, whose direction has enabled architecture to become part of the shopping experience at Westfield, most recently at the global flagship centre for the group, Westfield Bondi Junction. Image: Paul Bonnici
When: Friday 20 April, 1.00 – 2.00pm
Cost: $65.00

Further details of speakers and topics for the designEX International Seminar Series will be released shortly and can be obtained from www.designEX.info/seminars. Registrations for media passes are also open. See full details below.

ENDS

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31 January 2006

designEX 2007
Exciting innovations to be unveiled at premier design forum

designEX, Australasia’s most prestigious forum for international commercial and residential design, will once again set the trends for the year ahead with a record number of exhibitors already announcing that they will use the event as the platform to launch their innovative products.

Held in Melbourne this 19 – 21 April, visitors to designEX will experience the latest and greatest products and
services for the interior and architecture industries for 2007 from major players and boutique names alike.

“We are thrilled with the number of exhibitors who have already chosen designEX to launch new interior and architectural innovations into the Australasian market,” said Danielle Fischer, Group Show Manager for designEX and Form & Function. “It is clear that after nineteen years, designEX continues to be the industry’s choice as the event to set the trends for the year ahead and to forecast on future developments.”

“With under three months until designEX commences, we expect even more exhibitors to use the event as the platform to launch their innovation into the Australasian market. designEX’s 22,000* visitors from peak industry, private and government organisations provides an unmissable opportunity for many of our exhibitors,” Fischer said.

Some of the new products to be launched at this year’s designEX include:
Surfaces: ABET Laminati, esteemed Italian designers and manufacturers of high pressure laminates for interior, exterior, flooring, laboratories and transport industry will showcase the New York Longline range at designEX. Inspired by the boldness of New York City, the New York Longline range comprising twelve new decors in purples, green and blue shades, and provides a dramatic contrast to the colours seen in traditional laminates. The ABET Laminati range will also be seen at the designEX Champagne and Oyster Bar, a chic circular space that will be the hub of social activity.

Flooring: A leading supplier to the commercial sector, Godfrey Hirst Carpets, will showcase its Nuovo range at designEX. Inspired by the colours of Tuscany, from Nougat to Cioccolato, the Nuovo collection is a deep pile shag construction for residential or commercial use that is at once sophisticated, contemporary and easy to clean. Also released for the first time will be Godfrey Hirst’s inaugural magazine, Wall 2 Wall; an essential guide for the interior decorator created to make carpet selection easier. Image: Nouvo collection in 180 Bruna.

Lighting: Beacon Lighting will unveil revolutionary low energy lighting solutions from French maker, FOZZ. To mark the occasion, Aymeric Bonduel, one of the French developers of FOZZ, will be present at the Beacon Lighting stand, forming part of an innovative display of the most stylish commercial and resident lighting for 2007.

Bathrooms: Released exclusively at designEX, leading Bathware brand Bathe, will showcase Kaldewei’s award-winning Conoduo range. The hero piece of the Conoduo collection is an expansive contemporary porcelain bath designed by revered industrial designer Ettore Sottsass, of Sottsass Associatti in Milan.

Also released by Bathe and shown for the first time in Australia at designEX will be the ‘Eclipse’ spa by Multijet, a freestanding hydrotherapy spa bath that brings together the design and engineering excellence that is synonymous with the Multijet name. Collections by more of Europe’s leading bathware designers, Laufen, Hoesch, Emco will also be shown at the designEX Bathe stand. Image: Kaldewei’s Conoduo range designed by Ettore Sottsass.

Interiors: Heralded for their quirky and innovative aesthetic, boutique design studio, Aficionados of the Nod, will showcase their latest furnishing and textile offerings at the Interior Trends Market Week, including the release of their Come Hither collection; textiles and furnishing that merges the romantic Victorian era with an unmistakable retro feel. The Continental, Sands and Agent collections will also be on display at designEX. Image: The Come Hither range from Afficionados of the Nod.

Outdoor: Tait, designers of interior and exterior furniture will display their newest lines at the Outdoor Room With Jamie Durie™ including a striking and stackable ‘Gardenwall’ and ‘8ight’, a funky take on the traditional picnic table. Image: The intriguing GardenWall from Tait.

In addition to the launch of new innovations in the design and architectural industries, visitors to designEX will also be able to engage with exhibitors, speakers and delegates from peak industry bodies, private organisations and government, through a number of engaging, informative and interactive features:

• New: The (At Lunch With…) Series, a collection of interactive workshop-style lunches where visitors dine with the biggest names in design to discuss, debate and be inspired
• New: Sponsored by Classique Leisure, The Outdoor Room with Jamie Durie™ will inject a touch of celebrity into designEX 2007. The Outdoor Room takes a traditional interior setting outside and welcomes the outdoors in.
• New: The Champgne and Oyster Bar provides a unique opportunity for visitors to rub shoulders with industry leaders, or a social area to network with colleagues and clients over a glass of champagne and shucked oysters in a transparent, circular bar
• The prestigious New Products Awards reward the most exciting, inspirational and innovative products excellence in eight different categories
• Latitude (presented by Home Beautiful and MONUMENT) – masterpieces from the industry’s next generation of design talent will be on display.
• Interior Trends Market Week will showcase the most opulent fabrics from Australia’s leading fabric importers and wholesalers, as part of the Textile Distributors of Australia official exhibition.
• A collision of design and fashion at the Interior Trends Market Week Fashion Café, where models draped in the latest colour and fabric combinations from Australia’s leading fabric houses take to the catwalk in daily parades
• Informative speakers will discuss the most up to date ideas and design trends at the inspirational International Seminar Series. Visitors can take part in workshops, seminars and The (At Lunch With…) Series
• The achievements of Australia’s top designers and architects will be recognised at the Interior Design Awards Presentation Dinner (Friday 20 April), held to coincide with designEX
• Australia’s trade event for building and architectural professionals, Form & Function, staged in collaboration with the Royal Institute of Architects, will be held in conjunction with designEX
• The national conference of the Royal Institute of Architects will also be held to coincide with designEX and Form & Function

designEX 2007
EXTRAORDINARILY BOLD. EXTREMELY CONTEMPORARY. EXHILARATING DESIGN

Get ready for the must-see industry event for design professionals to be inspired by the latest in design: designEX, Australasia’s largest and most prestigious forum for contemporary design and architecture, returns to Melbourne 19 - 21 April 2007.  

The event, which attracted over 22,000 visitors in 2006, will see Australia’s top design-related experts meet for three days to see the latest in design and innovative products and speak to industry leaders about upcoming trends and launches from around the world.

The 2007 exhibition will feature a number of exciting highlights, of which, The Lighting Council, The Outdoor Room with Jamie Durie ™, The (At Lunch With…) Series, and the Champagne and Oyster Bar are new additions.

• New: The (At Lunch With…) Series a collection of interactive workshop-style lunches where visitors will dine with the biggest names in the design industry in an intimate setting to discuss, debate and be inspired by the latest feast of design topics
• New:  The Lighting Council, highly-regarded innovators in the world of lighting, will showcase the latest products, innovations and techniques in the world of residential and commercial design
• New: Celebrity sensation to designEX 2007 will come in the form of The Outdoor Room with Jamie Durie™, a fresh modern concept that takes a traditional interior setting outside and welcomes the exterior in, blurring the lines between indoors and outdoors
• New: The Champagne and Oyster Bar provides an unmissable opportunity for visitors to rub shoulders with industry leaders, or a social area to network with colleagues and clients over a glass of champagne and a shucked oyster at this in a chic and minimalist transparent, circular bar

The New Products Awards will also be a featured at this year’s designEX, awarding excellence in eight different categories:  “As the southern hemisphere’s leading event in design and architecture, many exhibitors choose to launch their product or service at designEX,” said Danielle Fischer, group show manager for designEX. “The award recognizes the most exciting, inspirational and innovative products at the exhibition, and is highly recognized throughout the industry.”

Additional features at designEX:

• Always a highlight of designEX, the industry’s next generation of young-gun designers will display their work at Latitude (presented by Home Beautiful and MONUMENT), see their masterpieces before the rest of the design world does!
• The Interior Trends Market Week will showcase the most opulent fabrics from Australia’s leading fabric importers and wholesalers, as part of the Textile Distributors of Australia official exhibition.
• Interior design and fashion collide at the Interior Trends Market Week Fashion Café. Watch models draped in the latest colour and fabric combinations take to the catwalk in daily fashion parades boasting Australia’s leading fabric houses.
• Informative speakers will discuss the most up to date ideas and design trends at the inspirational International Seminar Series. Visitors can take part in workshops, seminars and/or The (At Lunch With…) Series.
• The achievements of Australia’s top designers and architects will be recognised at the Interior Design Awards Presentation Dinner (Friday 20 April), held to coincide with designEX.
• Australia’s trade event for building and architectural professionals, Form & Function, staged in collaboration with the Royal Institute of Architects, will be held in conjunction with designEX.
• The national conference of the Royal Institute of Architects will also be held to coincide with designEX and Form & Function.

“With an impressive and exciting line up of features, exhibitors and partners, designEX is sure to set the design trends for another year,” said Fischer. “It truly will be the must-see design-related event of the year!”

Details

Where:              Melbourne Exhibition and Convention Centre, Southbank

When:               Thursday 19 – Saturday 21 April 2007

Hours                Thursday 19 April 2007:              10.00am – 7.00pm
                        Friday 20 April 2007:                  9.30am – 6.00pm          
                        Saturday 21 April 2007:              9.30am – 5.00pm

Entry:               Entry is free for pre-registered professionals. Registration at the exhibition will incur a $20 fee. Online registration will be available closer to the show or call (02) 8923 8300

Website:  www.designex.info
Phone:  (02) 8923 8300

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18^th April 2006

DESIGNEX WOWS SYDNEY WITH INNOVATION AND INSPIRATION

New products, stimulating discussions, emerging designers and elaborate product displays have featured at designEX 2006. More than 22,000 trade visitors attended the visually appealing three day exhibition, held at the Sydney Convention and Exhibition Centre from Thursday 6th to Saturday 8th April.

New products are highlights of the event, and the designEX New Product Awards recognise the most exciting and innovative products available in Australia. The awards are judged on excellence in design and manufacture, innovative features, ergonomic design, functionality, aesthetics, durability, versatility, safety features, commercial viability and environmental sensitivity.

The awards are supported by Axolotl Group and infolink and were judged by an independent panel including Nicole Bearman (Powerhouse Museum), Sharon Campbell (Whitehouse Institute of Design), Brook Turner (Australian Financial Review Magazine), Eva-Marie Prineas (Prineas Architects), Gerard Rheinmuth (Terroir) and Kate St James (Universal Magazines). The 2006 winners are:

LIGHTING - Baresque: Architectural Finishes, MGX
The MGX range of lights is made by using a three-dimensional printing method to create organic structures that would be impossible using any other production method. The rapid prototyping technology can be compared to an inkjet printer, where a 3D object is constructed by adding one slice on top of another in a vessel of liquid resin that is hardened by a laser beam.

BATHROOMWARE – Kohler, Purist Hatbox Toilet
A high-fashion product that is destined to redefine common perceptions of what the traditional toilet should look like. The stylish “tank-less” design of the toilet was achieved by using an electric pump inside the toilet. It’s incredibly easy to clean and the toilet seat is ergonomically designed to prevent the seat slamming and eliminates unnecessary contact with the underside of the seat.

FURNITURE – Axolotl Group, Signature Doors
Axolotl identified a growing consumer demand for different styles of doors to individualise their homes. The company forged partnerships with nine of Australia’s leading architects to incorporate metal into a unique door design to form the ‘Signature’ series.

FABRIC - Salu Art, Textile Screen Print Collection, ‘Seeds’
Salu Art’s collection of hand screen-printed textiles is renowned for it’s bold, elegant and modern designs and effective use of colour. The ‘Seeds’ range is inspired by the flora in Perth’s King’s Park, and shows larger than life organic silhouettes in rich hues and familiar landscapes depicted against shimmering satin backdrops.

HARDWARE - Silent Gliss, Silent Gliss Skylight
The Silent Gliss Skylight provides an innovative and elegant way of shading large glass roofs, lobbies or large winter gardens by combining side profiles and fabric panels. The panels can be tilted and fully retracted in order to optimise daylight management. The concept of using fabric louvers on glazing enables the sun to be redirected to radically alter the look, feel and temperature of a room.

KITCHEN APPLIANCES – Pyrolave, Pyrolave Induction
This revolutionary induction unit can be placed directly on Pyrolave’s kitchen benches, which are made from glazed lava stone from France. Magnetic pots or pans can be placed within the cooking ring, which is designed to sense the pot or pan. With the twist of a dial, the heat passes through the stone to the pan giving absolute control to boil, fry or simmer.

SURFACE FINISHES - Trend Windows & Doors, Xtreme Bushfire Protection Windows & Doors
Trend Windows & Doors, in conjunction with the CSIRO, has spent two years researching how to better protect homes from damage caused by bushfires through window and door failure. The result is the new window technology, Xtreme Windows, which can withstand the highest levels of heat reached by extreme range bushfires (40KW/sqm of radiant heat).

FLOORING - Bamboo Australia, Peerless Bamboo
Peerless Bamboo is manufactured from sustainable bamboo forests and is installed as a floating floor system which enables the floor to remain cool in Summer and warm in Winter while remaining soft underfoot throughout the year. The Peerless Bamboo range is available in three styles and two colours.

The designEX Best Stand Awards are another highlight of designEX and this year’s stands were judged on visual impact and design innovation, lighting, flooring and wall finishes, signage, stand layout and product/space ratio, visitor enticement (competitions, special offers, attention gatherers, hospitality on stand) and staff presentation (enthusiasm, available to visitors, identifiable). Janice Cameron from Nexus, Zoe Sabados from Home Beautiful and architect Josh Morrin judged these awards.

The Best Stand Award winners for designEX 2006 are:

Less than 20sqm - Birk
21sqm - 70sqm - Mei & Picchi
More than 70sqm - Omega Smeg

The SIDA Best Dressed Stand Award was won by Inovita-vitra, with an honourable mention given to the Axolotl Group.

Latitude, sponsored by MONUMENT and Home Beautiful gave young dynamic designers an opportunity to present their work to the industry at designEX. The exhibition was presented on a sporting field and highlights included a teapot inspired by the flow and movement of fluid, a ‘pregnant chair’ that fits a smaller chair in it, a stool made from used road signs and a light designed using traditional origami techniques.

The designEX International Seminar Series was an inspiring collection of ideas and updates from industry leaders including the Keynote Speaker Michael McDonough, who spoke about his experience of building a house in New York State that challenges our ideas of green building techniques. Architect Henry Feiner remembered the work of Harry Seidler, innovative designer Luke Everingham explained how he has built a house that rotates 360 degrees and visitors also heard about the latest colour trends from the International School of Colour and Design’s Prue Royle.

The Interior Trends Market Week Fashion Café gave visitors a chance to see the latest patterns, textures and colours in the world of fabrics as part of dynamic fashion parades styled by The Whitehouse Institute of Design. This was one of the visual highlights of designEX.

designEX incorporates Interior Trends Market Week, the official trade exhibition of the Textile Distributors Association and lightEX, the official trade exhibition of IES: The Lighting Society. designEX is co-located with Form & Function, an event featuring products and services for the external architectural, building and construction industries and the 2006 National Conference of The Royal Australian Institute of Architects.

The Interior Design Awards, where Australia’s leading interior experts are acknowledged, was held to coincide with designEX on Friday 7th April. Winners included John Henry Architects, which won the Residential Interior Design Award for Research House (VIC). The Spatial Research Group from Monash University’s Faculty of Arts won the Hospitality Interior Design Award and the Award for Interior Design Excellence and Innovation for its Solivoid Project. For more information on the Interior Design Awards, visit www.interiordesignawards.com.au.

designEX is organised by the international exhibition company, dmg world media. The event is held annually and alternates between Sydney and Melbourne. designEX will return to the Melbourne Exhibition and Convention Centre from 19th – 21st April 2007. For more information about designEX, visit www.designex.info.

- ENDS -