designEX is promoted to a community of design professionals via a highly visible direct marketing campaign that targets and motivates key decision makers. This includes architects, specifiers, retail buyers for furniture and homewares, as well as property managers, developers, interior designers and decorators from both residential and commercial design practice.

The visitor marketing campaign for designEX 2008 will include:

• An innovative direct marketing campaign to a qualified, national industry database developed over 20 years of exhibitions. In addition the campaign will incorporate distribution via industry associations and partners.
• Full-page colour advertising and editorial exposure in respected design-focused trade and consumer publications.
• Inspiring and compelling attractions and special features within the exhibition that present new and innovative design approaches, generating publicity and national media interest.
• A prestigious and informative seminar series featuring high profile local and international speakers, covering the industries hottest topics and latest trends.

The campaign will also be supported by:

• An informative and user-friendly web site detailing seminar and exhibition details, as well as online registration.
• Email broadcasts and a range of online communications to visitors in the lead up to the event industry across a number of industry related sites.
• A fully integrated public relations campaign to generate extensive publicity and media coverage for both the exhibition and the exhibitors within.  
• A high quality and detailed show guide, ‘designEX in Print’, reinforcing your participation at the event as well as generating leads and enquiries, by acting as source of reference for design professionals for months after the exhibition is completed. You also have the opportunity to book display advertising in this high quality and essential publication.

• 88% of respondents rated their overall satisfaction with designEX as ‘very satisfied’ or ‘satisfied’.
• 71% of visitors had direct authority or influence for purchasing.
• 87% of those with direct authority or influence for purchasing saw something that they were likely to buy or specify after the exhibition which represents 62% of the total sample, which is well above the industry average.
• 95% of visitors were likely to make contact with an exhibitor after the exhibition (represents 68% of the total sample size).
• 80% of respondents agreed that designEX was a must attend event and 73% of respondents agreed that designEX had the right exhibitors for them.
• The most important reasons for visiting the exhibition were to ‘look for new products’ and to ‘keep abreast of industry trends’. Both of these objectives also achieved the highest satisfaction rates.
• 78% of respondents said that they would use the show catalogue to contact exhibitors after the exhibition, and the majority intended to keep their catalogues for nine or more months.

*Statistics derived from exit polls at designEX 2007 by Micromex Research. All research is undertaken in accordance with IQCA standards.

Print a Factsheet about designEX »

Interested in finding out more about exhibiting at designEX 2008? Use our enquiry form »