Seminars

Thank you for your interest in the designEX / Form & Function 2009 Seminar Program.
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Thursday 30th April 2009
10.30am – 12.00pm
Keynote 1
Cost: $90
Keynote Speaker
Architecture and Design – Yes is More

– A theory of Architectural Evolution

Speaker:  Bjarke Ingels

Award winning Architect Bjarke Ingels will give an insight into the world of Global Design and Architecture.  Bjarke has gained an international reputation as a member of a new generation of architects that combine shrewd analysis, playful experimentation, social responsibility and humor.   

He will give an impression of how designs evolve through excess and selection, and how his Architectural Practice BIG operates like an eco system of ideas. Critical of the cliché of the avant-garde architect as an angry young man rebelling against society, BIG is interested in the idea of adaptation rather than resistance. By saying yes to all the influences of a living society BIG seeks to turn pleasing into a radical agenda, and to change the world through evolution rather than revolution.

11.00am – 12.30am
Panel 1
Cost: $85
Fashionality - The influence of fashion on design and furnishings

Panel: Leanne Whitehouse of the Whitehouse Institute of Design, Michael Fitzsimons of Instyle, Sibella Court of Society Inc and James Marks of Raford Furnishings
MC: John Eussen of Eussen PR Consulting

The Fashion industry creates and drives global trends. It’s an industry in constant evolution to capture consumers' imaginations, with what’s hot, what’s new and what’s next. The fashion market has always been the global trend leader but the influence now on furnishings, furniture and product design has never been greater.

At last synergy between the two is being recognised at the design stage and consumers can now identify the fusion on an international platform.
John Eussen discusses the influence that the fashion industry has on interiors with four industry icons and how they interpret the meld within their own business. 

Leanne Whitehouse
Michael Fitzsimons
Sibella Court
 

 

1.00pm – 2.00pm
Seminar 1
Cost $65.00

Brought to you by Monument Magazine
Monument Magazine

Brought to you by Monument Magazine Monument Magazine
Two Distinctive Architectural Languages-
Context as opportunity Vs design as singular style
Presenters: Greg Gong of Denton Corker Marshall & Fiona Winzar- Principal Architect at Fiona Winzar Architects

Fiona’s and Greg's designs establish dialogues in different ways- Fiona’s work feels ‘localised’ whereas Greg’s feels ‘international’. Which language speaks more powerfully- the context as opportunity or design as singular style?

Greg Gong and Fiona Winzar are both award winning architects. Greg’s Armadale House won the RAIA 2007 Best of State Award for Residential Interior Design. Fiona’s Eyelid House won the 2007 RAIA Residential Category. Both houses challenge the norm however the similarities end there. Greg and Fiona’s design work comes about from entirely different perspectives.

Changing style and context according to circumstance is symptomatic of Fiona’s work, her work is intuitive. Greg’s designs, and the work of Denton Corker Marshall, are big in style, clean, with little embellishment and have a tendency to push boundaries. We invite you to compare two different stylistic approaches and participate in this enlightening seminar.

Greg Gong
Fiona Winzar
1.30pm – 3.00pm
Panel 2
Cost $85.00
Public Face, Private Space-
New developments in the dual nature of precast concrete

Panel: Members of the National Precast Concrete Association Australia: Mikael Carlstrom Technical Director at Composite Solutions, Peter Healy- MD of Hollow Core Concrete, John Joveski MD of Reckli Formliners and Tony Watling, Nawkaw Australia and architects Callum Fraser, Elenberg Fraser and Mark O’Dwyer, H2O architects.

At times it is difficult to imagine concrete as anything other than a material that adds weight and substance allowing man to build onward and upward. Concrete buildings went through a period, when left exposed and at their most imposing, of being raw and brutal.

Along with new developments and techniques in precast, and in spite of strenuous competition from a myriad of alternative materials, concrete has become sexy. It is providing inspiration for a new generation of architects to use it literally ’outside of the square’- both structurally and as a branded experience. Concrete is a dual personality material –providing, as it can, both public face and private space without the use of layers of intervening materials.

The Public Face, Private Space seminar will inform you of the new developments in precast such as sandwich panel systems, hollowcore heating & cooling solutions, mould liners and staining- innovations that are providing new architectural vision. We examine the works of two architectural practises, Elenberg Fraser and H2O Architects, and how they incorporate these practices into their projects.

Peter Healy
John Joveski
3.00pm – 4.00pm
Seminar 2
Cost $65.00
Extreme Scaping-
Sowing a revolution within our city's skyscrapers

Presenter: Jamie Durie of Patio Landscape Architecture & Design

Sowing a revolution within our city’s skyscrapers. The greening of our urban environment by

  • Planting gardens even in the smallest spaces
  • Vertical gardens and vertical farming
  • Container gardening
  • Window boxes
  • Rooftop gardens
  • Community gardens bringing neighbourhoods together
  • Landscaping with edibles
  • Creation of wildlife sanctuaries in the city

City dwellers can make a difference to their spaces…The din and chaos of a chattering city….what better place could there be for a garden?  Or even better, a garden and a source of food?  From the neglected rear laneway, the humble apartment balcony, to the rooftop on a high rise tower block, even the tiniest corner of your home, office or garden can be transformed into an urban oasis.

‘To forget how to dig the earth and tend the soil is to forget ourselves.’  
~ Gandhi

4.30pm – 6.00pm
Panel 3
Cost $85.00
100% Different-
Innovative new materials, products and furnishings

Panel: Catherine Malady, Creative Director hot pod communications, Chris Simpson - Director of Decor8tiles, Angus Blaiklock- Director of BAF, Dudley Hewitt- CEO of JSB Lighting

In a sea of sameness and replication, the trend is for designers to scour the globe for authentic, artisanal, bespoke, handmade or innovative materials, products and furnishings that are distinct and offer true point of difference. ‘100% Different’ is just that. This seminar looks at what designers consider to be different from a designers perspective and what they are looking for currently, and also looks at the new, different, innovative and  unique offers from highly specialised companies in architectural wall finishes and tiles, and lighting. Discover the next new alternatives.

This panel, introducing Catherine Malady, Creative Director of hot pod communications, Chris Simpson, Director Decor8tiles, Angus Blaiklock, Director BAF, and Duncan Hewitt, CEO, JSB Lighting will inspire you with possibilities. Don’t miss it.

Catherine Malady
Angus Blaiklock
Dudley Hewitt
5.00pm -
6.00pm
Seminar 3Cost $65.00
Hospitality Design - Provide excitement or perish

Presenter: Michael McCann, architect and Director of Dreamtime Australia Design

Michael’s talent is rare and his vision is farsighted. Every project Michael designs is exciting. Each project, in his rapidly growing collection of projects around the world, is memorable and the results are consistently good. Since winning the I.D.E.A Best Hospitality Design award for Sydney’s internationally acclaimed Flying Fish restaurant four years ago, Michael McCann and Dreamtime Australia Design has arguably made a greater impact on the Australian design scene than any design company in Australia’s history. This is a seminar not to be missed!

Michael’s work is constantly being recognised within the design industry. Recent acclaim includes:

  • Winner of the People’s Choice Designer of the Year 2008 at the I.D.E.A. Awards
  • Runner-up to Phillippe Starck in the Best New Bar Worldwide category of the 2008 International Hotel & Motel Gold Key Awards for The Argyle in Sydney.
  • Winner of the Best Kitchen and Bath Award in Interior Design Magazine’s Best-of-Year Awards held in NYC for The Argyle in Sydney.
Supported by Design Victoria
Design Victoria
Friday 1st May 2009
8.00am -
9.30am
Breakfast Seminar 1
Cost: $75
Thinque Funky - Upgrade Your Thinking in Downgraded Times

Speaker:  Anders Sorman-Nilsson

The world has changed. And it's just a little out of whack. Because of Moore's Law computer power doubles every 18 months, the economy is in a flux, and there is a real sense that the zeitgeist (spirit of our times) is going through a paradigm shift.

The question is; how are your design brains keeping up?

With clients like Apple, MTV, McCann, and Schwarzkopf, Anders Sorman-Nilsson believes that for design brains to stay relevant, be competitive, and gain marketshare in downgraded times, you in fact need to upgrade your thinking.
Are you nervously scratching your head because:

  • the thinking that used to make you successful no longer reaps dividends?
  • the skills that you excel in are no longer rewarded like they used to be?
  • you are seriously worried your business brains are about to be made redundant?
  • you are curiously wondering where business is headed in 2009?
  • you are confused how to best brand your intellectual capital for success?
  • If you answered 'yes' to any of the above, you need to attend Anders' breakfast session.

10.00am – 11.30pm
Keynote 2
Cost: $90

Supported by Design Victoria
Design Victoria

Keynote Speaker
Architecture and Design – Yes is More
– A theory of Architectural Evolution

Speaker:  Bjarke Ingels

Award winning Architect Bjarke Ingels will give an insight into the world of Global Design and Architecture.  Bjarke has gained an international reputation as a member of a new generation of architects that combine shrewd analysis, playful experimentation, social responsibility and humor.   

He will give an impression of how designs evolve through excess and selection, and how his Architectural Practice BIG operates like an eco system of ideas. Critical of the cliché of the avant-garde architect as an angry young man rebelling against society, BIG is interested in the idea of adaptation rather than resistance. By saying yes to all the influences of a living society BIG seeks to turn pleasing into a radical agenda, and to change the world through evolution rather than revolution.


10.30am – 12.00pm
Panel 4
Cost $85.00

Supported by Design Victoria
Design Victoria

Design Me A Life- The consumer who wants it all

Panel: Zahava Elenberg- Architect & MD at Move-in, Cameron Comer- Interior Designer at Comer & King & Michelle Hopkins- Colourist & Forecaster, Michelle Hopkins Design

Ilse Crawford wrote (Vogue Living Nov/ Dec 07)“Design is no longer solely about satisfying  a consumer instinct, it is about creating a world which the consumer wants to be part of, where there are multiple layers of thought and atmosphere into which the consumer must interact and bring a part of themselves into the equation”…Design me a life looks at the latest consumer  psychographic  information that tells us consumers want to have it all, and have it now- a complete  and perfect package with me in it.  If you would like to delve into the mindset of catering for today’s consumer, then what do you need to consider? This seminar will explore the options from three very different perspectives with architect Zahava Elenberg, interior designer Cameron Comer and colourist and forecaster Michelle Hopkins.

Cameron Comer
Michelle Hopkins

12.30pm – 1.30pm
Seminar 4
Cost $65.00

Supported by Design Victoria
Design Victoria

The Journey of Possibilities- What makes great design?

Presenter: Judy Dymond, one of Australia’s foremost design influencers

There’s nothing about ‘mundane’ that is exciting, yet this is a well worn path taken by designers to feel safe. Great design is about having people fall in love with what they see, touch, even taste, smell or hear. Great design stimulates, arouses and excites in us a gasp of discovery, an awakening of possibility. Great design gives us products and services we can’t get enough of.

Designing with integrity and beauty that’s fit for purpose, adds value to people’s lives and takes them on a journey. A formidable designer, Judy Dymond, has collaborated with many companies such as The Laminex Group, Haymes Paints, Boral and Henley Properties to successfully realise the true potential of their products in developing both individual & collective ranges that are desired by their target markets. Recognised as an influential leader in her field, Judy is frequently quoted in the media for her insights into colour and design.

1.00pm – 2.30pm
Panel 5
Cost $85.00

Supported by Design Victoria
Design Victoria

Vision & Influence-
Media publications influence what does and doesn't make it. Four powerful media personalities interpret the 09/10 trends destined to change the way we design.

Panel: Karen McCartney - Editorial Director of Inside Out, Lisa Green- Editor-in-Chief of Australian House & Garden, Sandy de Beyer- features writer for Burke’s Backyard Magazine and Imogen Naylor- Interior Design Editor of Belle.
MC: John Eussen of Eussen PR Consulting

Australian consumer magazines are a great source of ‘on trend on time’ information, information that feeds the design field and the creative minds of consumers. Each magazine interprets trends in their own terms and this interactive discussion will exemplify how each publication reflects their own handwriting .

The Australian lifestyle is unique, and the adaptation of international design trends through publication makes these consumer magazines amongst the best in the industry.   John Eussen, a figurehead in the design industry, leads a panel of four leading design editors through a discussion on design trends for 09/10.

Lisa Green
Sandy de Beyer
 

2.30pm – 3.30pm
Seminar 5
Cost: $65.00

Supported by Design Victoria
Design Victoria

Four Scenarios for 2009 and Beyond

Presenter: Richard Watson, Leading Futurist, an international writer and preeminent speaker and author of ‘Future Files: A History of the Next 50 Years’

The urge to interpret what affects the world and second guess the future is compelling. As designers, our need to know about trends ahead of consumers helps us to differentiate our design offer and drives business, that is, if we innovate with what we learn. Richard Watson, Futurist and author of book ‘Future Files: A History of the Next 50 Years’, considers the future and our relationship with objects, technology, materials and each other. Find out what will shape our lives in 2009 and beyond.

4.00pm – 5.30pm
Panel 6
Cost $85.00

Supported by Design Victoria
Design Victoria

How To Rip Off Australian Designers & Get Away With It!

Presenter: Trevor Choy of Choy Lawyers- Winner of Best IP Law Firm in the Australian Law Awards 2005

Eames, Mies and Le Corbusier 'reproductions' are widely sold. Could Australian designers and architects be next? This important session, which will include Q&A time, covers:

  • Is it easier to copy designers or architects?
  • What do copycats need to do to get away with it?
  • Who owns intellectual property in plans and designs?
  • Which is the bigger risk-staff or clients?
  • How tenders can be an effective underhanded way to steal ideas
  • What if clients ask you to copy someone else's work?
  • Who are the biggest copycats? A hint: it’s not Chinese manufacturers

If you don't want to get ripped off, you can't afford to miss this seminar. All attendees will receive a complimentary copy of the Design Victoria ‘How To’ kit on intellectual property.

4.30pm – 5.30pm
Seminar 6
Cost $65.00

Supported by Design Victoria
Design Victoria

Style, Guts & Stories-
Critical approaches to interior design practices

Presenters: Robert Backhouse & Scott Walker of Hassell

HASSELL eschews a “house” style in favour of an inquisitive, explorative and at times experimental approach. That the interior design team speaks more than one design language is at times tormenting, producing fervent debate and discussion. Working across type, scale and location, the team’s workplace, residential and hospitality projects are award winning and widely published. Robert Backhouse and Scott Walker will explore three conceptual threads in the practice of interior design through completed projects and work in progress. These include the AXA Asia Pacific Headquarters in Melbourne’s Docklands, Ross Street residence, Oakley Zurich workplace and showroom, ANZ Learning and Breakout Centre and a hotel in Muscat, Oman.

Saturday 2nd May 2009
10.30am – 12.00pm
Keynote 3
Cost: $90
Keynote Speakers
Global Design - Discussion Panel

Panel: Martyn Hook from Iredale Pedersen Hook Architects (Australia), Floris Schoonderbeek – Designer of the dutchtub (Netherlands) and Freek Verhoeven from Freek Up Your Life (Netherlands)

Facilitator: Andrew Mackenzie- Editor-in-Chief of Architectural Review Australia and (Inside) Australian Design Review

 

This discussion panel takes a look at the current state of affairs of design from an International and Australian perspective.  Our expert panel will look at how design and architecture are evolving in our changing world. The panel will divulge developments in Architecture, Interior Design, Product Design, Marketing, Import/ Export, Media and Sustainability as key highlights of this discussion. They will reveal insights into what to expect for the future of design. 

Floris Schoonderbeek
Freek Verhoeven
Andrew Mackenzie


10.00am – 11.30pm
Panel 7
Cost: $85.00
Taking Pleasure Seriously-
The changing nature of bathroom design

Panel: Dr Nicholas Matten from Hansgrohe (Europe), Mark Kordic of SICIS/Elite,  architects Sophie Cleland - of Ashton Raggatt McDougall and Jefa Greenaway-Director of Greenaway Lowe

Spoil me, relax, indulge, dream, pamper.  Five years ago, who would have thought bathroom design could become a pivotal focus in people’s lives and in their homes? For what reasons? Is it the ´I want home to feel like a hotel’ or perhaps people genuinely feel that the bathroom is one space where ‘personal and private’ means indulge and spoil? Bathrooms used to be an afterthought. Now even in commercial environments, bathrooms are pivotal zones.

You know how far bathroom design has come when the likes of designer Philippe Starck starts focussing his considerable design talents on bathroom fittings. Dr Nicholas Matten from Hansgrohe (Europe) and Mark Kordic of SICIS/ Elite, will discuss their observations of international and local directions. Architects Sophie Cleland of Ashton Raggatt McDougall and Jefa Greenaway, Director at Greenaway Lowe, will each present a case study of two extraordinary bathrooms designed within their practices.

Mark Kordic
Sophie Cleland
Jefa Greenaway
12.30pm – 2.00pm
Panel 8
Cost: $85.00
As Natural As Can Be-
New possibilities & technologies with timber

Panel: Nils Gunnersen- MD of Gunnersens, Jennifer Loy- Designer & Lecturer & Greg Nolan from the School of Architecture in Tasmania. Jennifer and Greg are members of the FWPA and spokespeople for the Wood Naturally Better Campaign

Timber wins on so many fronts – carbon friendly, environmentally sound, recyclable, reusable, sustainable, design friendly, structural, decorative, sexy and caring. The timber industry is one of the few industries concerned with preserving the old, the rare and growing the new, in chain of custody (where it comes from to how it gets used). New developments in engineered wood products and innovative connectors, feature within veneers and batch production techniques such as steam bending, are opening up new possibilities in spatial and product design and manufacture.

There is so much about using timbers in different circumstances that may be unknown to you from veneers to solids, from floors to furniture.  This seminar will enlighten you to new possibilities and technologies and if you have questions about types and uses, issues and specifications there is time allocated to question the experts. 

Jennifer Loy
Greg Nolan
1.00pm – 2.00pm
Seminar 7
Cost: $65.00
Genetic Codes-
Understanding small sites. The new 'big' experience.

Presenters: Matt Gibson of Matt Gibson A&D, Mark Richards of Mark Richards Architects and Robert Simeoni of Robert Simeoni Architects

The impact of the designer/ architect on a building’s DNA is immense, nowhere more so than on awkward, and in particular, small sites. In new build, the architect imparts the genetic code. In refurbs, the genetic code of a structure is already set. Understanding and acknowledging the integral language of what the building or site provides is crucial to the overall success of the building’s external form and internal spaces. Nowhere does the designer/ architect imprint on the DNA appear more poignant than in the design or redesign of small spaces and sites. The potentials of a project can be found in the very limitation that was an issue, and what we are currently seeing, in the works of emerging design practices are edgy, dynamic, sometimes experimental solutions that are entirely appropriate, yet different,  ways of working within small parameters.

From an environmental and sustainable stance small is entirely appropriate, but as is evidenced from the body of work of emerging design practices; Matt Gibson A&D, Mark Richards Architects and Robert Simeoni Architects, small is the new big experience.

Mark Richards
Robert Simeoni
3.00pm – 4.30pm
Panel 9
Cost: $85.00
Necessary Ingredients- The future of kitchen design

Panel: Peter Russell- National Marketing Manager at Fisher Paykel Australia (appliances and finishes), Ron Redman- Business Development Manager at Blum (people centred fittings) and Ettore Altomare- Managing Director of Abet Laminati (new surface finishes)

Consumers want homes to be 'environments', they want work spaces to feel creative and service areas such as kitchens to be not merely utilitarian but to offer solutions- zoned experiences for living a life they truly love to share. Kitchens have become communal hubs where friends and family gather. Kitchens have increasingly become focal points that demand attention, and as such, there are moves toward using colour and statement pieces.

All of the companies represented on this panel are global innovators and know more about what is influencing consumers and what is being designed than you could possibly pickup in a year of reading. An important seminar not to be missed.

Ron Redman
Ettore Altomare
3.30pm – 4.30pm
Seminar 8
Cost: $65.00
Looking Beyond The Trend-
Inspiring original design from the concepts driving international trends

Presenter: Genty Marshall- Director of New Black Global Trends

Global design trends are endlessly fascinating as designers and manufacturers look for 'the next big thing' but experience tells us that they don’t always translate easily in an Australian context.

Genty Marshall, principal of New Black Global Trends and the creative director of the debut Kaleidoscope colour and design trend event, explains how diverse and often conflicting international trends can be the source of inspiration.

Illustrated with images from her extensive experience at European design shows, Genty shows how to look beyond the trends to the concepts that drive them.

In an increasingly flat world, the trend themes Genty has identified for 'Observatory' take us to each of three key vantage points and ask us to consider the relationship between our location and our outlook, exploring how the role of position, perspective and place can be an inspiration to contemporary design.